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General Details

KidStart was created by parents for parents. KidStart is a free service that enables parents to top up their kids savings – a little help along the way.

At KidStart, we believe there is no greater feeling than doing something good for your kids. Our aim is to help parents get this great feeling every time they shop. KidStart is a free shopping club for parents, grandparents, family and friends. Once registered, a percentage of what you spend combi online at hundreds of well-known retailers (and for some what you spend in store) will be collected and put by us into your child's or children's savings account. Since we launched, we have had over a million people register with us. By using KidStart every time they shop, some members have saved thousands of pounds for their children!

KidStart Guide to Saving for University 
KidStart Guide to Child Savings
KidStart Guide to Child Benefit
KidStart Guide to Child and Working Tax Credit

Kidstart is the loyalty programme for parents designed by parents

  • Build your children’s savings for free whenever you shop
  • Invite family to join and their shopping will also benefit your children
  • Start before they are born to save on the nursery essentials
  • Shop at 1000’s of well-known retailers, not just kids' ones
  • Save into whichever bank, building society or child savings account you have set up
  • Use our free desktop and mobile apps to ensure you don’t miss out

Here’s how you use KidStart to feel great whenever you shop


Find the retailer you want to use on our site and you will see how much you can save for your children.

Use the search box or browse by category to find the right retailer. Our free downloadable desktop app works with Google search and on retailers’ websites to flag when savings are available.

We have over 1500 well known retailers to choose from including all the main ones.


Click the Shop Now button on our site for the retailer you want to shop at. You will be taken automatically to the retailer’s website where you shop and purchase as you would normally.

We will be notified when you make a purchase, but it is important you do not go the retailers site ideal logic combi 30 directly as the tracking may not work unless you come from KidStart.


Typically you will see the savings due on your purchase in your KidStart account within 24 hours (although it can on occasion take longer). We will also email you to let you know.

Savings can be paid out once the retailer pays us. Register your children with us and we transfer your eligible savings across to their vaillant ecotec plus 831 savings account on a monthly basis.

There really has never been a simpler way to save for you children!

Invite family and friends to link their accounts

You can invite family and friends to link ideal logic plus 35kw their accounts to your children’s. Their shopping then also contributes to your childs savings!

Grandparents love to help out – what a great way for them to do so.

Save into any bank, building society or child savings account

With KidStart, you can save into whichever child savings account you have set up, including any bank or building society account, child trust fund and most JISAs.

Don’t worry if you don’t have a child new boiler installation savings account as you can start saving and tell us where to send it later.

Who to contact

Edvin Pauza
Digital Marketing Manager
+44 (0)20 7731 0700
Social Media
 Like us on Facebook
 Follow us on Twitter
10 Elysium Gate
126-128 New Kings Road

Where to go

Area served

Other details

Age Groups
Pre-school, Children (5-11), Young people
Last Updated

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